Buyers' Program in Budapest is open to apply

Spice up your portfolio with Central Eastern European wines!

The international wine contest Winelovers Wine Awards has rapidly gained importance all over Europe partially due to its outstanding list of jury members, and also because of the excellent masterclasses and other side events. This year the organizers launch Buyers' Program, a unique opportunity for buyers, importers and distributors to indulge in the wines of a "new old world" without the burden of organizing travel and meetings.

 

Date: 28–30 June 2024
Venue: Corinthia Hotel Budapest, Hungary
Deadline for application: 29 February 2024 

 

 

The educated wine consumer always looks for something new, and in case of the Gen Z being adventurous is undoubtedly the main driving force. Central Eastern Europe has an exciting, colourful wine scene with less known grape varieties, thousand-year-old traditions, devoted winemakers and stories that sell the wines. More and more importers decide to add something unknown to their "usual" French, Spanish, Italian or New World wines, since they realize that a new generation of wine connoisseurs has emerged: they are eager to discover, and they are not reluctant to learn to pronounce weird names of grape varieties. "Cserszegi Fűszeres" of Hungary is a challenge they are happy to accept, they are curious about the story of the Romanian Fetească Neagră (meaning Black Maiden) and once they have tasted, they want to know more about the Czech Pálava. Hungary is a gateway between East and West, in Budapest the participants of the Buyers' Program can get a deep insight of Hungarian wines, but not exclusively: other Central Eastern European countries will also share the limelight.